Do the words “results driven”
appear anywhere on your resume or LinkedIn
Do you know how foolish that sounds?
It begs the sarcastic response:
“Oh, you’re results driven? Sorry, we’re
actually looking for slackers who aren’t
interested in accomplishing anything. But
thanks for applying.”
Yet millions, no tens of millions,
of people insert this meaningless phrase
into their work history.
My advice? Chuck it as fast and as far as
Unless you want to be a "Where's Waldo"
character blending in with everyone else.
Business Blather: Stop Using Words That
Sound Good But Say Nothing!...
I show you what to say instead…
that will demand attention…
make you stand out brilliantly from the
demonstrate to recruiters and supervisors
what an ideal choice you are for that plum
job or promotion.
Here's another example of the ridiculous
claims companies in droves are proudly
“We become your partner, treating your
business as if it were our own.”
Really? You want to be my partner? Great.
Cosign my business loans. Share in my
losses. Help pay my taxes.
Take away? Say something that won't leave
prospects snickering in disbelief.
Say something that will seal the deal.
My book tells you exactly what.
As it does for scores of other examples of
the bewildering jargon...
and unnecessary wordiness...
that's gumming up your message...
More than that, Business Blather shows
you specifically how to create killer...
digital and print ads...
white papers...and more.
One last thing.
The book follows its own advice.
Packed with a career's worth of hard-earned
insights and wisdom...
in just 100 clear, concise, entertaining
So you can get the job...
make the sale...
jumpstart your business...
advance your career.
Starting today. Right away.
Go ahead. Take a 'Look Inside.'
a free sampling of how to ditch the
doubletalk and win over your audience
with clear, creative expression that
engages, enlightens and sells... Look
Blather is filled with practical
examples that show the before and
after of nonsensical prose that
confound rather than clarify what
we want to say. One can't help but
laugh at the ridiculousness we are
all guilty of when talking in
business jargon. This book is a
wonderful reminder of the impact
of using simple, powerful
Stern School of Business
Blather is as educational as it
is enjoyable. Very Jerry—cuts to
the chase—easy to understand and
ready to use tips to advance
President and CEO, Cetalus LLC
at the end of the day,
in the fullness of time,
when all is said and
done—I can tell you that
this very very nice book
offers truly bountiful
insights, really sage
advice, and extremely
helpful illustrations of
how to say what you have
to say in a real-world
And if that sentence
seems to make sense, you
(and I) badly need the
instruction provided by
McTigue in Business
B. Holbrook, W.T. Dillard
Professor of Marketing
Graduate School of