Business Blather: Stop Using Words That Sound Good But Say Nothing!

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Do the words “results driven” appear anywhere on your resume or LinkedIn profile?

Do you know how foolish that sounds?

It begs the sarcastic response:

“Oh, you’re results driven? Sorry, we’re actually looking for slackers who aren’t interested in accomplishing anything. But thanks for applying.”

Yet millions, no tens of millions, of people insert this meaningless phrase into their work history.

My advice? Chuck it as fast and as far as you can.

Unless you want to be a "Where's Waldo" character blending in with everyone else.

In Business Blather: Stop Using Words That Sound Good But Say Nothing!...

I show you what to say instead…

that will demand attention…

make you stand out brilliantly from the masses…

demonstrate to recruiters and supervisors what an ideal choice you are for that plum job or promotion.

Here's another example of the ridiculous claims companies in droves are proudly blathering:

“We become your partner, treating your business as if it were our own.”

Really? You want to be my partner? Great.

Cosign my business loans. Share in my losses. Help pay my taxes.

Take away? Say something that won't leave prospects snickering in disbelief.

Say something that will seal the deal.

My book tells you exactly what.

As it does for scores of other examples of the bewildering jargon...

pretentious language...

and unnecessary wordiness...

that's gumming up your message...

squandering opportunities...

depressing results.

More than that, Business Blather shows you specifically how to create killer...

LinkedIn profiles...

websites...

email campaigns...

digital and print ads...

sales letters...

press releases...

white papers...and more.

One last thing.

The book follows its own advice.

Packed with a career's worth of hard-earned insights and wisdom...

in just 100 clear, concise, entertaining pages.

So you can get the job...

make the sale...

jumpstart your business...

advance your career.

Starting today. Right away.

Go ahead. Take a 'Look Inside.'

For a free sampling of how to ditch the doubletalk and win over your audience with clear, creative expression that engages, enlightens and sells...
Look Inside.

EXPERT ENDORSEMENT:

"Business Blather is filled with practical examples that show the before and after of nonsensical prose that confound rather than clarify what we want to say. One can't help but laugh at the ridiculousness we are all guilty of when talking in business jargon. This book is a wonderful reminder of the impact of using simple, powerful language."

Ronni Burns
Professor of Communication
NYU Stern School of Business

EXPERT ENDORSEMENT:

"Business Blather is as educational as it is enjoyable. Very Jerry—cuts to the chase—easy to understand and ready to use tips to advance business communications."

Ajay Srinivas
President and CEO, Cetalus LLC

EXPERT ENDORSEMENT:

"FYI, at the end of the day, in the fullness of time, when all is said and done—I can tell you that this very very nice book offers truly bountiful insights, really sage advice, and extremely helpful illustrations of how to say what you have to say in a real-world business environment. And if that sentence seems to make sense, you (and I) badly need the instruction provided by McTigue in Business Blather."

Morris B. Holbrook, W.T. Dillard
Professor of Marketing Emeritus
Graduate School of Business
Columbia University

AVAILABLE IN PAPERBACK AND KINDLE EDITIONS